The build process
The escort website design process, five phases
Exact duration is confirmed in writing at scoping — it moves with roster size, content volume and whether a migration is involved. What does not move is the order, or the fact that each phase ends in something reviewable.
Request a Scope
PHASE 01Discovery & Architecture
Market, competitors, identity requirements and content ambition. The escort website URL structure, internal linking plan and template set are decided here, before anything visual exists.
Deliverable: sitemap, URL map, template inventory, identity-separation plan.
PHASE 02Design
Key templates designed to the agreed architecture — home, service, profile or listing, and the enquiry flow. Reviewed at desktop and mobile together rather than desktop first.
Deliverable: signed-off designs for every template type in scope.
PHASE 03Build
Hand-coded templates, CMS configuration, booking or enquiry flows, schema wiring and the media pipeline. Everything runs on staging behind access control.
Deliverable: full staging site with real content loaded.
PHASE 04Pre-launch QA
Accessibility pass, Core Web Vitals, cross-device testing, form and redirect testing. On a migration, the redirect map is verified line by line against the live URL inventory.
Deliverable: written QA report with every issue closed or logged.
PHASE 05Launch & Handover
Switched at a low-traffic window, monitored across the first weeks for crawl errors and ranking movement, then handed over with credentials and documentation.
Deliverable: access transfer, edit guide, post-launch monitoring report.